What is digital marketing and components of digital marketing

Digital marketing is the online strategy of companies in which companies use online platforms to expand their businesses, and it also increases the sales of the business. Online platforms include Facebook, Instagram, Google Ads, LinkedIn, Snapchat, and other social media platforms. It also keeps customers retain.

Components of digital marketing:

Now the demand for digital marketing is increasing day by day this is why it is a growing phenomenon. Some key components of digital marketing are below:

Social Media Marketing (SMM)
Pay Per Click Advertising (PPC)
Search engine optimization (SEO)
Digital marketing measurement
Social Media Management
Programmatic Advertising
E- Commerce Management
Affiliate Marketing
Influencer Marketing
E-mail Marketing
Content Writing
Web Design
Marketing Automation.
Digital Advertising.
Mobile Marketing
Paid Search
Reputation marketing
And more

Social Media Marketing (SMM):

Social media marketing or SMM is marketing which companies use through the internet. It is also called internet marketing. In this sort of marketing companies use social media platforms like Facebook, Instagram, Twitter, LinkedIn marketing.

Pay Per Click Advertising (PPC):

PPC the most common type of advertising which companies use for promoting their businesses a model of internet marketing in which advertisers pay a fee each time one of their ads Most prominent platforms for PPC are Google, Facebook, Bing, YouTube, and more.

E-mail Marketing:

E-mail marketing is another component of digital marketing. In the email marketing firms use promotional services like up to 50% off or sale sale sale or get coupon and avail discount. It is online marketing via websites, social media, blogs, and more. These are the main software for email marketing

Constant Contact
SendinBlue
Drip
ConvertKit
AWeber
GetResponse
Mailchimp

Search Engine Optimization (SEO):

It is the heart of all marketing and also the backbone of the campaign. It is the most important part to rank your website organically. Furthermore, it is also the medium to divert traffic to your website. These are the main comments of SEO
Keywords.
Meta tags.
Content.
Backlinks.
Social media.
Product images.

In all three types of Digital Media, there are excellent strategies to activate, bringing the expected results in brand awareness, engagement, and conversions.
Earned Media, Owned Media, Paid Media: the 3 types of Digital Media and how to use them
Earned Media.
Owned Media.
Paid Media.

Mobile Marketing:

How many phones are in the World 2020?
A recent study tells that there are the number of mobile devices worldwide in 2020 stood at 1these4.02 billion, with forecasts suggesting this is likely to rise to 14.91 billion by 2021. In 2024, it is projected that the number of mobile devices globally will reach 17.72 billion.

How much time a person spends on cell phones each year:
Every person spends 15 minutes every day on cell phones. That is why companies realize this value and promote their business by mobile marketing. The method of marketing is the same as social media marketing. Now the people are time conscious, and they spend their most time on cell phones is this is the most emerging trends these days.

Content Writing:

People confused about copywriting and content writing so copywriting is the act or occupation of writing a text to advertise or other forms of marketing. In contrast, content writing is to create written material for websites and other types of media it is not for promotional purposes. They use copywriting for promotional purposes.